Sherry Maxwell & Associates Expands Payment Options to Make Accessing Therapy Easier Than Ever

Cambridge, Ontario - September 30, 2025 — Sherry Maxwell & Associates is pleased to announce the upcoming expansion of its payment options, aimed at improving accessibility and convenience for clients seeking in-person or virtual therapy. This initiative is part of the organization’s broader commitment to reducing financial and logistical barriers to mental health care.

Over the coming weeks, a variety of new payment methods will be introduced to provide clients with greater flexibility in how they pay for services. These options will include:

• Debit and Credit Cards (Available In-Person & Online)
• Mobile Wallets, including Apple Pay, Google Pay, and Samsung Pay (In-Person)
• Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) (In-Person & Online)
• Cheques and Cash (In-Person)
• Direct Insurance Billing (In-Person & Online) with most major insurers, including:
  • Manulife
  • Canada Life
  • GreenShield
  • Securian Canada
  • Equitable
  • Medavie Blue Cross
  • And others

These new capabilities are designed to support clients whether they are booking therapy independently, with family, or through an employer benefits program. By offering a broad range of secure and flexible payment methods, Sherry Maxwell & Associates aims to streamline the administrative experience and allow clients to focus more fully on their mental health journey.

“Our goal has always been to make mental health care as accessible and stress-free as possible,” said Tyler Ford, CEO of BioEquity. “By expanding our payment options, we’re removing yet another barrier to care and reaffirming our commitment to client-centered service.”

The rollout of these payment methods will begin in the coming weeks, and updates will be provided as each option becomes available.

For more information, please contact:
Tyler Ford
CEO
info@counsellingincambridge.ca
519-621-8858
https://www.counsellingincambridge.ca/

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